ATTEND

• PROGRAM
• KEYNOTES
• PAPERS
• POSTERS
• PANELS
• INDUSTRY CASE STUDIES
• DEMOS
• WORKSHOPS
• TUTORIALS
• DOCTORAL CONSORTIUM
• SOCIAL EVENTS
• STUDENT DESIGN CHALLENGE

We are very excited to announce the following keynote speakers for this year's OZCHI conference:

• Bill Moggridge, Co-founder of IDEO
• Patrick Hofmann, User Experience Designer, Google Australia
• Yvonne Rogers, Director, Pervasive Interaction Lab, Open University, UK

Bill Moggridge, Co-founder of IDEO.com

Slides (PDF 10MB)

Abstract

The global economy affects design everywhere in the world, pushing companies in developed countries to transform themselves from implementation to innovation. Bill Moggridge describes the changes in design process at IDEO, as the firm has evolved over the past ten years from a product design consultancy to an innovation and design company, using design thinking to help clients navigate the speed, complexity, and opportunity areas of today's world. The nature of design practice is analyzed, divided into four levels of contribution; general awareness, specialist skills, interdisciplinary design thinking and design research. Each of these levels is discussed and exemplified by case studies, such as the development of a new category of bicycles based on the Shimano Coasting Platform.

Bio

Bill Moggridge is cofounder of IDEO, independently ranked by business leaders as one of the most innovative companies in the world. A Royal Designer for Industry, Bill designed the world's first laptop computer. He pioneered interaction design and is one of the first people to integrate human factors into the design of software and hardware. He has been a trustee of the Design Museum; Visiting Professor in Interaction Design at the Royal College of Art in London, Lecturer in Design at the London Business School and a member of the Steering Committee for the Interaction Design Institute in Ivrea, Italy. He is currently Consulting Associate Professor in the Joint Program in Design at Stanford University. His book Designing Interactions http://www.designinginteractions.com tells the story of how interaction design is transforming our daily lives; it is available from The MIT Press.

Yvonne Rogers, Director, Pervasive Interaction Lab, Open University, UK

Slides (PDF 6MB)

Bio
Yvonne Rogers is a professor of Human-Computer Interaction in the Computing Department at the Open University, where she directs the Pervasive Interaction Lab. From 2003-2006 she had a joint position in the School of Informatics and Information Science at Indiana University (US). Prior to that she was a professor in the former School of Cognitive and Computing Sciences at Sussex University. She has also been a Visiting Professor at Stanford, Apple, Queensland University and UCSD. Her research focuses on augmenting and extending everyday, learning and work activities with a diversity of interactive and novel technologies. She was one of the principal investigators on the UK Equator project (2000-2007), where she pioneered and experimented with ubiquitous learning. She has published widely, beginning with her PhD work on graphical interfaces in the early 80s to her most recent work on shareable interfaces and extended cognition. Central to her work is a critical stance towards theory and conceptual frameworks. She is currently exploring how various flavours of computing (ubiquitous, wearable and physical) can inform philosophical analysis and address artistic concerns.

Patrick Hofmann, User Experience Designer, Google Australia

Powerpoint (PDF 4MB)  

Abstract
Why are icons so often misinterpreted? Is there something in their minimalism that makes their interpretation vary so widely? Is there something in us – our upbringing, our language, our culture, our education, our gender, our age, our faith – that makes us interpret icons so differently from our fellow humans? In this presentation, we will get very graphic (ha ha) with these questions. We will spend a fun-filled session scouring online, digital, and print interfaces for common icon disasters - those that confuse, confront, and downright offend. How can we avoid making the same mistakes? And why isn't more global insight-gathering happening to prepare us? Immerse yourself in the latest challenges to create single icons that work for the entire planet. Witness the surprising reactions of various cultures and age groups on these icons, and hear wacky new ideas moving forward.

Bio
Trained as a technical writer but spending his career in UX, illustration, and icon design, Patrick Hofmann has turned into 'a man of few words'. For over fifteen years, this vibrant Canadian has helped companies like Sky, HP, Nokia, Motorola, Philips, FedEx, Logitech, and Netgear improve the usability of their products--usually by visualising their online, interface, and printed information. His award-winning work and undying passion for visual language send him around the world, as he teaches how to use pictures to improve communication. Patrick now works at Google in Sydney, and soon hopes to complete his first book on visual instruction.