 |
 |
| REGISTER FOR OZCHI 2009 > |
ATTEND |
- PROGRAM
- KEYNOTES
- PAPERS
- POSTERS
- PANELS
- INDUSTRY CASE STUDIES
- DEMOS
- WORKSHOPS
- TUTORIALS
- DOCTORAL CONSORTIUM
- SOCIAL EVENTS
- STUDENT DESIGN CHALLENGE
thursday november 26 |
|
| 9.00 – 10.40 | |
BREAKING NEW GROUND: ICT theatre 3 Skitch: Breaking with Tradition Designing for the unknown The implications of Service Design to Mobile User Experience
|
|
| 11.00 – 12.40 | |
BEING ADAPTABLE: ICT theatre 3 Search is now normal behaviour: what do we do about that? Taking a UCD approach to direct the consolidation of many websites into one User-centred online service design for large-scale government projects
|
Industry Case Studies demonstrate how user experience professionals have applied human-computer interaction to create practical solutions to commercial situations. Presentations may include areas such as: challenges faced in implementing methods and techniques; development of new or improved techniques; or incorporating usability into an organisation.
OZCHI Industry Day
OZCHI in Melbourne introduces Industry Day on day 2 - Thursday 26th of November. Industry practitioners who are unable to attend the full OZCHI program are encouraged to attend for Industry Day.
Industry Day features Industry Case Studies, an expert panel discussion, and Industry Keynote by Patrick Hofmann, User Experience Designer at Google Australia.
Industry Case Studies
Search is now normal behaviour: what do we do about that?
Caroline Jarrett, Effortmark
At one time, we used to hear that there were ‘search dominant’ users or ‘click dominant’. We also used to hear that ‘search is a failure of navigation’. The idea was that to design properly for your click dominant users, you needed to create a navigation that meant they could avoid search. No longer. These days, everyone searches and Google, and to a lesser extent its rivals, have become an important part of the internet experience for every web user. What does that mean for design? What do users actually do when they search, what do they expect to happen, and how can we deliver a good user experience when search is part of that experience?
Designing for the unknown
Renato Feijo, The Hiser Group
This case study will review the challenges of developing a style guide (covering both interaction and visuals) to guide the design of future applications. Although the general usage context and audience could be inferred from existing web applications, no specific information regarding future workflows was available. The style guide therefore took the form of a framework that empowers non-UCD experts to design consistent and learnable applications – thereby increasing data integrity, as well as reducing stress and frustration for the end-users.
Skitch: Breaking with Tradition
Cris Pearson, Skitch
Keith Lang, skitch.com
‘Skitch: Breaking with Tradition’ is the story of making the Skitch desktop application and the impact of breaking with traditional UI paradigms. It’s the successes, and setbacks, experienced when we questioned, and designed beyond the norm. Delving into the history and work practices of plasq and Skitch Inc, (true ‘virtual companies’ with members scattered around the globe), we’ll describe the problems that Skitch was built to solve, and how we bootstrapped our way through 3 years of Skitch development. We’ll reveal the lineage from Skitch’s original, simplistic design to it’s current Swiss Army knife feature-set.
The implications of Service Design to Mobile User Experience
Dr. Rod farmer, Vodafone Hutchison Australia
In this presentation, we describe a case study in which we took a Service Design approach to understanding mobile content consumption, and specifically, key drivers across multiple touch points through the customer journey that influence consumer motivations for service uptake. The findings from this research led to a change in organisational strategy, highlighting that our customers' mobile user experience begins "in store, not on device."
Taking a UCD approach to direct the consolidation of many websites into one.
Ladan Wise, Information Architect, Department of Human Services, Victoria
Suze Ingram, User Experience Designer, Stamford Interactive
This presentation tracks the 18 month journey, to date, as a large organisation consolidates its 50+ websites into one website and its 40+ intranet sites into one intranet. The organisation chose to recruit user experience and information architecture experts to work within the organisation's own project team to ensure that lessons learned were embedded in the ongoing maintenance of the site.
This case study explores previous (unsuccessful) attempts at the project, the approach taken in light of these failed attempts, activities conducted, the organisation's climate, what foundation elements were put in place at each stage to ensure that the ongoing growth of the web presence adhered strongly to UCD principles. It highlights the challenges of a service delivery organisation learning to embrace user centred methodologies to inform decisions normally made by senior executives as well as the process of mentoring the client web team on UCD methodologies along the way.
The project team worked through general resistance to change, a limited budget, a premature push for more innovative interaction, the effects of governance changes in the organisation, 13,000 staff and over 75 different “client” groups in the quest to adequately capture the needs of the users with multiple mental models and varying internet proficiency.
And if that wasn't enough, part way through the project, there was a machinery of government change...
User-centred online service design for large-scale government projects
Faruk Avdi - Manager - Online Communication, NSW Department of Education and Training
In 2007 a major NSW government department opted to transform three of its major online communication channels into professionalised services. A program with user-centred design at its core was devised to support communication, information and transactional services. This program involved three projects: 1. to create an easy to use school website service that would allow up to 2300 schools to create and maintain thier own websites with local and centrally syndicated content; 2. to overhaul the staff intranet and introduce social networking and collaboration tools and 3. to do the same with flagship public facing domains.
This case study will look at this program from its first moments through to the successful delivery of the first major tranche of functionality. Included will be the consideration given to project approach, building the project team, recruitment of lifecycle resources, and the pivotal role played throughout by user-centred design and UCD advocacy throughout the organisation.
The presentation will include a view of the key design problems and their organisational context, and will take a look at some of the technologies used, tools developed and the technical and cultural challenges that needed to be overcome (and how we prevailed). It will also illustrate that under the right conditions, government is capable of online service innovation to meet the needs of diverse communities.
Ash Donaldson, Produxi Consulting & Shane Morris, Microsoft
Industry Chairs
industry@ozchi.org
